For the final email design, we took out many items normally put into the TRP emails to condense the message into a single sales focus. Extraneous “greeting” copy was removed, and the only offer shown was the one being focused on. Rather than the content sitting in its own area separate from the offer, everything was brought into one compelling, but easily-digestible visual with a firm CTA inviting the user to learn more.
Upon request, the client also asked us to add a secondary CTA driving full members to see all their available offers and leads to complete their profile. We did attempt to dissuade this and keep a singular-focus, but the client stood firm. So I opted to visually separate that secondary CTA from the main content.
The landing page would carry a similar visual focus to the email, thus maintaining a fluid experience on the customer where not only they receive the full information on the product, but also the hook of savings with their loyalty membership.